Details
Campaign Professionalism during Egypt's 2012 Presidential Election
Political Campaigning and Communication
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CHF 118.00 |
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| Verlag: | Palgrave Macmillan |
| Format: | |
| Veröffentl.: | 09.04.2018 |
| ISBN/EAN: | 9783319759548 |
| Sprache: | englisch |
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Beschreibungen
<p>This book presents the first analytical study of the levels of professionalism of campaigns in the 2012 Egyptian presidential elections. It considers the extent to which the election was professionalised and how far the levels of professionalism impacted the democratisation process of Egypt. It provides the story of the five main campaigns by applying the professionalisation index to analyse their structures (hardware) and strategies (software). The book also evaluates the application of the professionalization index to nascent democracies, and the impact of campaign professionalism on such democracies. The book encourages further studies within similar fragile democratic systems as well as offering campaigners practical guidance when approaching future elections.</p>
Chapter one: Introduction.- Chapter Two: The 2012 presidential election in Egypt.- Chapter Three: Campaigns’ structures and strategies.- Chapter Four: Analysing the campaigns in light of their professionalisation.- Chapter Five: Conclusion: The impact of campaigns’ professionalism on the democratisation process in Egypt.
<p>Dalia Elsheikh is a researcher at the Centre for Politics and Media Research at Bournemouth University, UK. Before joining academia, she worked as a journalist for more than fifteen years including <i>Al-Masry Al-Youm</i>, the first independent newspaper in Egypt, and the BBC in London.</p><p> </p><p> </p>
This book presents the first analytical study of the levels of professionalism of campaigns in the 2012 Egyptian presidential elections. It considers the extent to which the election was professionalised and how far the levels of professionalism impacted the democratisation process of Egypt. It provides the story of the five main campaigns by applying the professionalisation index to analyse their structures (hardware) and strategies (software). The book also evaluates the application of the professionalization index to nascent democracies, and the impact of campaign professionalism on such democracies. The book encourages further studies within similar fragile democratic systems as well as offering campaigners practical guidance when approaching future elections.<p></p>
Studies Egypt's first multi-candidate presidential election of 2012 Demonstrates the crucial role played by campaign professionalism in presidential elections Includes interviews with campaign staff and managers as well as contemporary media reports
<p>“This book is significant in that it extends the study of professionalized campaigning into a new context – that of developing democracies. Through an in-depth examination of the first Egyptian presidential election campaign after the 2011 revolution, the author provides unique insights into how modernized techniques, common in Western elections, are emerging and evolving in this new volatile political environment.” (Professor Rachel Gibson, University of Manchester, UK)</p>
<p>“This book is a must read for anyone interested in election campaigning in nascent democracies. With access to campaign insiders, it provides a detailed and fascinating insight into Egypt’s first multi-candidate presidential election after the 2011 revolution and the extent and consequences of campaign professionalization.” (Professor James Stanyer, Loughborough University, UK)</p>
<p>“Focusing on campaign professionalization in the first Egyptian presidential election after the historical 2011 revolution,this book represents a highly interesting, original, and important contribution to the literature both on political campaigning and campaign professionalization and on the Arab Spring and its aftermath.” (Professor Jesper Strömbäck, University of Gothenburg, Sweden)</p>
<p>“This book is a must read for anyone interested in election campaigning in nascent democracies. With access to campaign insiders, it provides a detailed and fascinating insight into Egypt’s first multi-candidate presidential election after the 2011 revolution and the extent and consequences of campaign professionalization.” (Professor James Stanyer, Loughborough University, UK)</p>
<p>“Focusing on campaign professionalization in the first Egyptian presidential election after the historical 2011 revolution,this book represents a highly interesting, original, and important contribution to the literature both on political campaigning and campaign professionalization and on the Arab Spring and its aftermath.” (Professor Jesper Strömbäck, University of Gothenburg, Sweden)</p>
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