Details

Introduction to Search Engine Optimization


Introduction to Search Engine Optimization

A Guide for Absolute Beginners

von: Todd Kelsey

CHF 33.50

Verlag: Apress
Format: PDF
Veröffentl.: 20.06.2017
ISBN/EAN: 9781484228517
Sprache: englisch

Dieses eBook enthält ein Wasserzeichen.

Beschreibungen

<div><div>Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly.</div><p></p><p></p><ul></ul><div><i>Introduction to Search Engine Optimization&nbsp;</i>is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book&nbsp;covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications.<br></div></div><div><br></div> <b>What You’ll Learn</b><div><ul><li>Create a content platform, including blogs and YouTube channels<br></li><li>Use keywords to maximize findabilityand increase search volume<br></li><li>Check your SEO rank and other analytics<br></li><li>Hunt for duplicate content<br></li><li>Set up Google Analytics, including Blogger<br></li><li>Utilize Indexing and Webmaster tools/search console<br></li></ul><p></p>

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<p><b>Who This Book Is For</b></p></div><div>Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.<br></div>
Chapter 1: Introduction.- Chapter 2: Skillbox - Content.- Chapter 3: SEO Basics.- Chapter 4: Keyword Research.- Chapter 5: Try SEO.- Chapter 6: Analyze How Things Are Going.- Chapter 7: Explore Webmaster Tools/Search Console.- Chapter 8: Keeping Up with Changes.- Chapter 9: Exploring SEO Certification.<p><b></b></p>
<p></p><div><b>Todd Kelsey</b>, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.</div>
<div>Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. &nbsp;If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly.</div><div><br></div><div><i>Introduction to Search Engine Optimization&nbsp;</i>is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book&nbsp;covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications.<br></div><br>What You’ll Learn:<p></p><p></p><ul><li>Create a content platform, including blogs and YouTube channels<br></li><li>Use keywords to maximize findability and increase search volume<br></li><li>Check your SEO rank and other analytics<br></li><li>Hunt for duplicate content<br></li><li>Set up Google Analytics, including Blogger<br></li><li>Utilize Indexing and Webmaster tools/search console<br></li></ul><p></p><p></p><p></p><p></p><p></p><p></p><p><br></p>
Written for absolute beginners and new learners Written in easy-to-understand, conversational language Provides an understanding of search engine optimization that can help readers get interviews and jobs, or increase their current job skills Covers the costs associated with other forms of online marketing and how SEO provides fairly good ROI

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