Details

Market-Based Management


Market-Based Management


6. Aufl.

von: Roger Best

Fr. 7.00

Verlag: Mann, Ivanov and Ferber
Format: EPUB
Veröffentl.: 12.09.2017
ISBN/EAN: 9785001006497
Sprache: Russisch
Anzahl Seiten: 638

Dieses eBook enthält ein Wasserzeichen.

Beschreibungen

Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
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?? ????????? 35 ??? ???? ??????????? ????? 50 ?????? ? ??????? ????? ??? ?????? ? ??????? ????????????. ?? ??????? ?????? ?? ??????? ????? "????????? ????????????"[45]. ?????? ???? ?????????? ????? ?????? ?? ???? ?????????????? ???????????? — ?????????? ??????, ?????????? ?????????? ???????????????? ?????? ?????????? ?? ??????????, — ? ????? MarkPlan — ????????? ??? ???????? ????????????? ??????. ??? ??? ???????? ? ????????? ????? ??????????? Corporate Executive Board Company.
????? ????, ?????? ???? ??????? ??????????? ?? ?????????? ???????? ? ????? ?????????????? ???????????????? ? ???????? ?????????????: 3M, General Electric, Dow Chemical, Dow Corning, DuPont, Eastman Kodak, Hewlett-Packard, Lucas Industries, Tektronix, Textron, ESCO, Pacific Western Pipe, James Hardie Industries ? ??. ????? ?? ?????????? ?? ?????? ?????????? ???????? ????????????? ? ??????-????? INSEAD (?????????, ???????).

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