Details

Power Phone Scripts


Power Phone Scripts

500 Word-for-Word Questions, Phrases, and Conversations to Open and Close More Sales
1. Aufl.

von: Mike Brooks

CHF 25.00

Verlag: Wiley
Format: PDF
Veröffentl.: 20.06.2017
ISBN/EAN: 9781119417958
Sprache: englisch
Anzahl Seiten: 304

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<p><b>Start closing sales like top producers!</b></p> <p>Have you ever found yourself at a loss for what to say when the gatekeeper asks you what your call is about? Have your palms ever sweated when the decision maker shuts you down with: “I wouldn’t be interested”? Has your heart taken a fast dive into your stomach when, at the start of your presentation, your prospect tells you that they’ve thought about it and are just going to pass?</p> <p>If you’re in sales, then the question isn’t “Have you ever felt this way?”, but rather, “How often do you feel this way? Are you finally ready to learn how to confidently and effectively overcome these objections, stalls, and blow-offs? If so, <i>Power Phone Scripts</i> was written for you! Unlike other books on sales that tell you what you should do (like build value – hard to do when the prospect is hanging up on you!), <i>Power Phone Scripts</i> provides word-for-word scripts, phrases, questions, and comebacks that you can use on your very next call. Learn to overcome resistance, get through to the decision maker, and then, once you have him or her on the phone, make an instant connection and earn the right to have a meaningful conversation. You’ll be equipped with proven questions, conversation starters, and techniques to learn whether or not they are even right for your product or service, and, if they aren’t, who else in their company or another department might be.</p> <p><i>Power Phone Scripts</i> is the sales manual you’ve been looking for: over 500 proven, current, and non-salesy phrases, rebuttals, questions, and conversation openers that will instantly make you sound more confident – just like the top producing sales pros do right now. Gone will be your call reluctance; gone will be your fear of calling prospects back for presentations and demos; gone will be the fear of asking for the sale at the end of your pitch! This practical guide is filled with effective scripts for prospecting, emailing, voice mails, closes, and tons of rebuttals to recurring objections you get like:</p> <ul> <li>“It costs too much”</li> <li>“We already have a vendor for that”</li> <li>“I’m going to need to think about it”</li> <li>“I need to talk to the boss or committee” and so many others…</li> </ul> <p>More than just phone scripts, this book provides practical, comprehensive guidance that every inside sales rep needs. Conquer concerns, provide answers, motivate action, and be the conduit between your prospect’s problems and your solution. Actionable, fun, and designed to work within the current sales environment, this invaluable guide is your ticket to the top of the leader board. With <i>Power Phone Scripts</i>, you will never be at a loss of what to say to a prospect or client.</p> <p>Communication is everything in sales, and being on top of your game is no longer enough when top producers are playing a different game altogether. You cannot achieve winning stats if you're not even on the field. If you're ready to join the big league, <i>Power Phone Scripts</i> is the playbook you need to win at inside sales.</p>
<p>Foreword xvii</p> <p>Introduction xix</p> <p>Why You Need Phone Scripts xxii</p> <p>How to Get the Most from This Book xxvii</p> <p><b>Part I Laying the Groundwork for Success 1</b></p> <p><b>Chapter 1 </b><b>What It Takes to Be a Top Producer: Ten Characteristics of Top Sales Producers 3</b></p> <p>Top Characteristic #1: Make a Commitment 5</p> <p>Top Characteristic #2: Be Prepared for Recurring Selling Situations 8</p> <p>Top Characteristic #3: Record & Critique Your Calls For 90 Days 11</p> <p>Top Characteristic #4: Thoroughly Qualify Each Prospect 14</p> <p>Top Characteristic #5: Re-qualify Prospects at the Beginning of your Close 17</p> <p>Top Characteristic #6: Build Rapport Before, during, and After a Sale 19</p> <p>Top Characteristic #7: Ask for the Sales Multiple Times 22</p> <p>Top Characteristic #8: Treat Gatekeepers with Courtesy and Respect 25</p> <p>Top Characteristic #9: Resign from the Company Club 28</p> <p>Top Characteristic #10: Invest Daily in Your Attitude 30</p> <p><b>Part II Prospecting Techniques and Scripts 35</b></p> <p><b>Chapter 2 </b><b>Better, Smarter Prospecting Techniques: New Cold Calling Techniques That Work 37</b></p> <p>A Fresh Prospecting Approach for You 41</p> <p>A Better Approach Than “How Are You Today?” 43</p> <p>Don’t Say That, Say This! 45</p> <p>How to Develop an Effective Elevator Pitch 50</p> <p>Four Ways to Get Past the Gatekeeper 52</p> <p>Why Asking for Help is a Great Way to Get Information 55</p> <p>Stop Pitching the Gatekeeper—and What to Do Instead 57</p> <p>What to Do if the Prospect Takes Only Emails 60</p> <p><b>Chapter 3 </b><b>Dealing with Resistance When Prospecting: How to Overcome Initial Resistance While Cold Calling 65</b></p> <p>Eighteen New Ways to Handle “I’m Not Interested” 67</p> <p>Five New Ways to Handle “Just Email Me Something” 71</p> <p>Five (Nine, Really!) New Ways to Handle “I’m Too Busy” 74</p> <p>Five New Ways to Handle “We’re Currently Working with Someone” 77</p> <p>Ten New Ways to Handle “We’re All Set” 79</p> <p>How to Overcome “We Handle That in House” 82</p> <p>How to Handle the “We’re happy with Status Quo” Objection 83</p> <p><b>Chapter 4 </b><b>You Can’t Sell an Unqualified Lead: Qualifying Scripts to Identify Real Buyers 87</b></p> <p>Fifteen Ways to Handle the Competition Objection 89</p> <p>How to Question for Budget 94</p> <p>How to Qualify for Interest 98</p> <p>How to Qualify an Influencer 101</p> <p>The Only Qualifying Question You May Need 104</p> <p>How to Requalify Existing Prospects and Clients 107</p> <p>The Two Most Important Qualifiers (and How to Ask for Them) 110</p> <p>How to Qualify Prospects without Interrogating Them 114</p> <p><b>Chapter 5 </b><b>Other Prospecting Situations—and How to Handle Them 121</b></p> <p>The Proper Way to Handle a Call-In Lead 121</p> <p>Features and Benefits versus Knowing How to Sell 124</p> <p>How to Build Instant Rapport with C-Level Executives 126</p> <p><b>Chapter 6 </b><b>Voice Mail and Email Strategies 131</b></p> <p>Voice Mail: Five Proven Techniques That Get Your Calls Returned 131</p> <p>The Touch-Point Plan: How to Turn Cold Leads into Warm Leads 137</p> <p>Conclusion to Prospecting Techniques and Scripts 141</p> <p><b>Part III Closing Techniques and Scripts 143</b></p> <p><b>Chapter 7 </b><b>How to Close the Sale 145</b></p> <p>Opening a Closing Call 147</p> <p>Five Ways to Get Better at Handling Objections 150</p> <p>How to Use Assumptive Statements 152</p> <p>The Importance of Confirming Your Answers 154</p> <p>Seven Things to Say When Prospects Don’t Have the Time for Your Presentation 155</p> <p>How to Stay Organized (and Efficient!) 158</p> <p>How to Get Your Prospect Talking 161</p> <p>Softening Statements That Keep Prospects Talking 163</p> <p>Positive Statements That Help You Sell 167</p> <p>Handling Objections When Requalifying 170</p> <p>Always Have This Close Handy 174</p> <p>The Three Times to Handle an Objection 176</p> <p><b>Chapter 8 </b><b>How to Deal with Specific Objections 179</b></p> <p>How to Handle “I Haven’t Looked at the Information Yet” 179</p> <p>Eleven New Ways to Handle “The Price is Too High” 182</p> <p>Six New Ways to Handle: “I Need to Talk to My Boss” 186</p> <p>Ten New Ways to Handle the “I Need to Think About It” Objection 190</p> <p>“I Want to Think About It”—Another 10 New Ways to Handle It! 193</p> <p>How to Deal Effectively with the Influencer 197</p> <p>Closing Questions to Isolate the Objection 199</p> <p>How to Overcome the “We Tried It Before and It Didn’t Work” Objection 204</p> <p>How to Handle “I’ll Have to Speak with. . . .” 206</p> <p>How to Handle the References Stall 210</p> <p>How to Handle “My Supplier is My Friend” 212</p> <p>How to Overcome the “You Expect Me to Make a Decision Now?” and “I Need to Do More Research” Objections 215</p> <p>How to Overcome the “Market/Industry/Economy is Bad” Objection 218</p> <p>How to Overcome the “My Relative Handles That for Me” Objection and the “I Have a Longstanding Relationship with My Vendor” Objection 220</p> <p><b>Chapter 9 </b><b>Winning Closing Techniques 223</b></p> <p>How to Use Tie-Downs to Build Momentum 223</p> <p>Too Many Options? Narrow It Down to Get the Sale Now 229</p> <p>Boost Your Sales by Using This One Word 231</p> <p>Ten Ways to Soften the Price Objection and Keep Pitching 233</p> <p>In Sales, the Most Important Thing to Say is. . . . 236</p> <p>Ask for the Sale Five Times—at Least! 238</p> <p><b>Chapter 10 </b><b>Follow-Up Strategies 241</b></p> <p>The Proper Way to Set a Call Back 241</p> <p>How to Follow Up with Prospects and Win Business 244</p> <p>Staying Top of Mind Across a Longer Time Frame 248</p> <p>Conclusion 250</p> <p>Acknowledgments 255</p> <p>Connect with Mike Brooks 257</p> <p>About the Author 259</p> <p>Index 261</p>
<p><b>MIKE BROOKS,</b> "Mr. Inside Sales", is a master phone script writer and author of <i>The Ultimate Book of Phone Scripts</i>. That book has been endorsed by the President of the American Association of Inside Sales Professionals (AA-ISP). Mike is the recognized authority on inside sales training and phone script development. In 2017, he was awarded the "Top Service Provider" designation for training and development, and has also been voted one of the most influential inside sales professionals by the AA-ISP for seven years running. For more information, visit his website: mrinsidesales.com.
<p>"<i>Power Phone Scripts</i> is the perfect sales preSCRIPTion."<br/> <b>—Jeffrey Gitomer, author of</b> <b><i>The</i></b><b></b> <b><i>Sales Bible</i></b><b> and</b> <b><i>The Little Red Book of Selling</i></b> <p>PRAISE FOR <b>POWER PHONE SCRIPTS</b> <p><b>"</b>This book shows you how to get more appointments and make more sales by phone than you ever thought possible."<br><b> —Brian Tracy,</b> author of <i>Ultimate Sales Success</i> <p>"Mike's fresh and modern approach to the blocking and tackling of sales will surely make <i>Power Phone Scripts: 500 Word-for-Word Questions, Phrases, and Conversations to Open and Close More Sales</i> a classic desk-side reference manual for all salespeople."<br> <b> —Kevin Gaither</b>, Senior Vice President of Sales, ZipRecruiter <p><b>"</b>Regardless of your profession, if you ever talk to a customer or prospect on the phone, you must read this book."<br><b> —Jeffrey J. Fox,</b> author of the international bestseller <i>How to Become a Rainmaker</i> <p>"Mike's book, <i>Power Phone Scripts: 500 Word-for-Word Questions, Phrases, and Conversations to Open and Close More Sales,</i> has made a huge difference in my agency's productivity. We have experienced double digit sales increases in a short period of time!"<br><b> —Bruce Adorian,</b> State Farm Agent <p><b>"</b>If you use the phone to make your sales calls, this book is a <i>must have!</i> Mike offers his secrets to better calling to help you make more money—faster!"<br> <b>—Michael Krause,</b> author of <i>SMART Prospecting That Works Every Time</i> <p><b>"</b>Preparation is the key to success in sales. Stop winging it! Prepare yourself to excel with Mike Brooks' proven, practical scripts and make more sales."<br> <b> —Tom Hopkins,</b> author of<i> How to Master the Art of Selling </i>and <i>When Buyers Say No</i> <p><b>"</b>Ever lost on what to say or ask a buyer? If so, you need to be scripted—prepared! This book of real life, non-salesy scripts will make the buyer more comfortable with you while you project yourself as trustworthy, professional and successful. A must read and do!"<br> <b> —Bob Urichuck,</b> author and founder of The Buyer-Focused Velocity Selling System

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