Details

Strategic Management of Market Niches

A Model Framework
Schriften zur Unternehmensentwicklung

von: Gorazd Ocvirk
CHF 59.00
Verlag:	Gabler
Format:	PDF
Veröffentl.:	22.11.2017
ISBN/EAN:	9783658203641
Sprache:	englisch

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Beschreibungen

Titelbeschreibung

Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field.

Inhaltsverzeichnis

<div>Fundamentals of Niche Research.- Theoretical Pillar of the Niche Model Framework.- Market Niche Model Framework for Strategic Management.</div>

Autorenportrait

Dr. Gorazd Ocvirk is director of a global acting consultant company.

Back cover copy

<div>Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field.</div><div><br/></div><div>Contents<br/></div><div><ul><li>Fundamentals of Niche Research<br/></li><li>Theoretical Pillar of the Niche Model Framework<br/></li><li>Market Niche Model Framework for Strategic Management<br/></li></ul></div><div>Target Groups<br/></div><div><ul><li>Researchers in the field of organizational sciences <br/></li><li>Managers and practitioners involved in business strategy or strategic management<br/></li></ul></div><div>The Author<br/></div><div>Dr. Gorazd Ocvirk is director of a global acting consultant company.</div><div><br/></div>

Sonderbeitrag

Study in the field of economics Clarification of conceptual ambiguity Theoretical Pillar of the Niche Model Framework Includes supplementary material: sn.pub/extras