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Application of the SOSTAC model to the marketing strategy used by NEXT PLC in Romania


Application of the SOSTAC model to the marketing strategy used by NEXT PLC in Romania


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von: Kostadin Ruychev

CHF 17.00

Verlag: Grin Verlag
Format: PDF
Veröffentl.: 18.02.2019
ISBN/EAN: 9783668879782
Sprache: englisch
Anzahl Seiten: 16

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Beschreibungen

Project Report from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 5.50, Anglia Ruskin University, language: English, abstract: The SOSTAC analysis of the company and its chosen international market of Romania is necessary so as establish its current performance, based on user experiences review and mostly on the process of reporting and monitoring. Important for the SOSTAC are questions regarding present and desirable position for the company, as well as tactics details and action plans. Simply put, these are the responsibilities and structures, the processes and systems, the internal resources and skills that needs to be taken into account. Additionally, the segments, target markets, objectives and positioning play an important role in the establishment of SOSTAC structure.

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