Details
Becoming a data-driven Organisation
Unlock the value of data|
CHF 71.00 |
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| Verlag: | Springer Vieweg |
| Format: | |
| Veröffentl.: | 18.10.2019 |
| ISBN/EAN: | 9783662603048 |
| Sprache: | englisch |
Dieses eBook enthält ein Wasserzeichen.
Beschreibungen
<div>Data is the foundation of any current and future market transformation during this digital era. Companies are expected to adjust or to disappear. However, following assessments by Gartner and Forrester during the past two years, only a small fraction of all enterprises has adequately addressed the handling of data so far. </div><div><br></div><div>Yet, more and more business leaders have become aware of the topic. They recognize the increasing relevance of data, and the need to act now. Those leaders will welcome this book as it guides them through the first steps in their journey towards a data-driven organisation.</div><div><br></div><div>This book brings the topic of Data and its commercial usage to the attention of a broad range of business leaders. It encourages you to get engaged, by explaining in a non-technical way what data comprises, which opportunities wait to get discovered and, most importantly, how to prepare and launch the introduction of a Data Office in a company.</div><div><br></div>
How to define Data?.- Isn't Data a job of the IT department?.- Isn't Data and Information the same?.- Isn’t Data Management about Analytics?.- What else does Data Management deal with?.- Data in the overall context of our business.- The Value of Data.- Opportunities through managing Data.- The cost of NOT doing it right.- Why now.- Designing your Data Office.- What are the preconditions to succeed?.- What does a Data Office deal with?.- Shaping Data Office.- The Chief Data Officer (CDO).- Data Governance: Review and Decision.- How can a Data Office influence the company?.- Implementing the Data Office.- Stakeholder Management.<div><br></div><div><div><br></div></div>
<div><b>Martin Treder</b> is a seasoned Data Executive with 25 years of experience in international corporations. During the past decade, Martin established and led Data Management organisations at DHL Express, TNT Express and FedEx Express International. He covered data areas as diverse as Data Governance, Masterdata Management, Data Modelling, Data Quality, Data Science and Data Analytics.</div><div>While being a studied Mathematician (main topics Operations Research and Applied Statistics), Martin has always focused on creating long-term commercial value through well-managed data, and on shaping a data-driven culture.</div><div>Martin is also a sought-after speaker and panellist at international congresses, on topics around data, digitalisation and analytics.</div><div><br></div>
<div><div><b>Becoming a data-driven Organisation</b></div><div>DATA is the foundation of any market transformation during the digital era we are part of. Companies are expected to reorient themselves or to disappear. However, following assessments by Gartner and Forrester during the past two years, only a small fraction of all enterprises are already adequately addressing the handling of data. </div><div>Yet, business leaders are becoming aware of the topic. They recognize the increasing relevance of data, and the need to act now. Those leaders will welcome this book as it guides them through the first steps in their journey towards a data-driven organisation.</div><b><br></b></div><div><b>What you get with this book</b></div><div>This book aims at bringing the topic of Data and its commercial usage to the attention of you as a decision maker. It encourages you to get engaged, by explaining in a non-technical way what data comprises, which opportunities wait to get discovered and,most importantly, how to prepare and launch the introduction of a Data Office in your organisation.</div><div><b><br></b></div><div><b>About the Author</b></div>Martin is a seasoned Data Executive with 25 years of experience in international corporations. During the past decade, Martin established and led Data Management organisations at DHL Express, TNT Express and FedEx Express International. He covered data areas as diverse as Data Governance, Masterdata Management, Data Modelling, Data Quality, Data Science and Data Analytics.<div>While being a studied Mathematician (main topics Operations Research and Applied Statistics), Martin has always focused on creating long-term commercial value through well-managed data, and on shaping a data-driven culture.</div><div>Martin is also a sought-after speaker and panellist at international congresses, on topics around data, digitalisation and analytics.</div><div><br></div><div><br></div>
Explains why systematically turning data into commercial value should be high on every CEO's agenda Helps an organisation’s leadership tailor a sustainable Data Office Supports an organisation’s journey from first thoughts to the onboarding of a Chief Data Officer, through a hands-on approach
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