Details
How to Build a Lasting Authentic Perception in Tourism Business
1. Auflage
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CHF 40.00 |
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| Verlag: | Grin Verlag |
| Format: | |
| Veröffentl.: | 08.08.2022 |
| ISBN/EAN: | 9783346690036 |
| Sprache: | englisch |
| Anzahl Seiten: | 177 |
Dieses eBook erhalten Sie ohne Kopierschutz.
Beschreibungen
Document from the year 2022 in the subject Tourism - Miscellaneous, grade: 1, University of Upper Alsace, language: English, abstract: This book explains the mechanism of FOPA model in detail, followed by its practical use in building a lasting authentic perception in tourism destinations. The last chapter contains a step-by-step guide to implementing a structured Perceptions Management Program.
Authenticity has been one of the most important yet most complex constructs in marketing. In tourism, authenticity has departed away from classical objectivism, which emphasizes the originality of an object. Instead, it moves towards more constructive and existential perceived authenticities. Those perceptions strongly influence the satisfaction and loyalty of the travelers. And because authentic perceptions fluctuate across travel stages, the science-based FOPA (Fluctuations OF Perceived Authenticity) framework is used.
Authenticity has been one of the most important yet most complex constructs in marketing. In tourism, authenticity has departed away from classical objectivism, which emphasizes the originality of an object. Instead, it moves towards more constructive and existential perceived authenticities. Those perceptions strongly influence the satisfaction and loyalty of the travelers. And because authentic perceptions fluctuate across travel stages, the science-based FOPA (Fluctuations OF Perceived Authenticity) framework is used.
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