Details
Making News
A Straight-ShootingGuide to Media Relations
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CHF 8.00 |
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| Verlag: | Iuniverse |
| Format: | EPUB |
| Veröffentl.: | 02.11.2008 |
| ISBN/EAN: | 9780595821822 |
| Sprache: | englisch |
| Anzahl Seiten: | 226 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for:
How to ensure your story will be chosen as today's news
How to gain credibility and achieve effective coverage
How to better communicate with reporters, editors and producers
How to use media coverage to build a distinctive brand image
From the perspective of an accomplished expert and with advice from leading journalists, Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results.
PRAISE FOR DAVID HENDERSON
"Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message."
-Harry Smith
CBS News
"David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it."
-Richard Serrano
Los Angeles Times
How to ensure your story will be chosen as today's news
How to gain credibility and achieve effective coverage
How to better communicate with reporters, editors and producers
How to use media coverage to build a distinctive brand image
From the perspective of an accomplished expert and with advice from leading journalists, Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results.
PRAISE FOR DAVID HENDERSON
"Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message."
-Harry Smith
CBS News
"David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it."
-Richard Serrano
Los Angeles Times
?Savvy Impact?An Insider?s Guide to the News Media? is must-have knowledge for anyone to get their story told by the media.
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