Details
Modern Political Campaigns
How Professionalism, Technology, and Speed Have Revolutionized Elections|
CHF 34.00 |
|
| Verlag: | Rowman & Littlefield Publishers |
| Format: | EPUB |
| Veröffentl.: | 15.06.2021 |
| ISBN/EAN: | 9781538153819 |
| Sprache: | englisch |
| Anzahl Seiten: | 204 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
<p><span>Modern Political Campaigns</span><span> brings together academic, practical, and interviews to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Dr. Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns take readers through how campaigns are organized, state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks.</span></p>
<p><span>The book takes readers through clear-eyed chapters on parties and elections, campaign planning and management, fundraising, independent groups, vulnerability and opposition research, data and analytics, focus groups and polling, earned, paid and social media, and field operations. Finally, the book revisits the Permanent Campaign in terms of modern approaches to winning elections raising questions about today’s uniform preference for turnout over persuasion and what that means for our American democracy.</span></p>
<p><span>Modern Political Campaigns</span><span> will appeal to students and political activists interested in working in political campaigns. It is also a great read for anyone who wants to better understand the nuts and bolts of campaigns in practical terms from professionals, and the opportunities they provide all of us to be more engaged citizens and hold our leaders more accountable each Election Day.</span></p>
<p><span>The book takes readers through clear-eyed chapters on parties and elections, campaign planning and management, fundraising, independent groups, vulnerability and opposition research, data and analytics, focus groups and polling, earned, paid and social media, and field operations. Finally, the book revisits the Permanent Campaign in terms of modern approaches to winning elections raising questions about today’s uniform preference for turnout over persuasion and what that means for our American democracy.</span></p>
<p><span>Modern Political Campaigns</span><span> will appeal to students and political activists interested in working in political campaigns. It is also a great read for anyone who wants to better understand the nuts and bolts of campaigns in practical terms from professionals, and the opportunities they provide all of us to be more engaged citizens and hold our leaders more accountable each Election Day.</span></p>
<p><span>Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns, takes readers through how campaigns are organized, the state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks.</span></p>
<p><span>Contents</span></p>
<p><span>Preface</span></p>
<p><span>Introduction </span></p>
<p><span>Chapter 1 – Parties and Elections</span></p>
<p><span>Chapter 2 — Planning and Management</span></p>
<p><span>Chapter 3 — Fundraising</span></p>
<p><span>Chapter 4 — Independent Groups</span></p>
<p><span>Chapter 5 — Vulnerability and Opposition Research</span></p>
<p><span>Chapter 6 — Data and Analytics</span></p>
<p><span>Chapter 7 — Focus Groups and Polling</span></p>
<p><span>Chapter 8 — Earned Media</span></p>
<p><span>Chapter 9 — Paid Media</span></p>
<p><span>Chapter 10 — Social Media</span></p>
<p><span>Chapter 11 — Field Operations</span></p>
<p><span>Chapter 12 — The New Permanent Campaign</span></p>
<p><span>Afterword</span></p>
<p><span>Acknowledgments</span></p>
<p><span>Appendix</span></p>
<p><span>Index</span></p>
<p></p>
<p><span>Preface</span></p>
<p><span>Introduction </span></p>
<p><span>Chapter 1 – Parties and Elections</span></p>
<p><span>Chapter 2 — Planning and Management</span></p>
<p><span>Chapter 3 — Fundraising</span></p>
<p><span>Chapter 4 — Independent Groups</span></p>
<p><span>Chapter 5 — Vulnerability and Opposition Research</span></p>
<p><span>Chapter 6 — Data and Analytics</span></p>
<p><span>Chapter 7 — Focus Groups and Polling</span></p>
<p><span>Chapter 8 — Earned Media</span></p>
<p><span>Chapter 9 — Paid Media</span></p>
<p><span>Chapter 10 — Social Media</span></p>
<p><span>Chapter 11 — Field Operations</span></p>
<p><span>Chapter 12 — The New Permanent Campaign</span></p>
<p><span>Afterword</span></p>
<p><span>Acknowledgments</span></p>
<p><span>Appendix</span></p>
<p><span>Index</span></p>
<p></p>
<p><span>MICHAEL D. COHEN, Ph.D. is CEO of Cohen Research Group, a political, public affairs, and corporate research firm. He publishes the award-winning Congress in Your Pocket suite of mobile apps and teaches college courses on political campaigns, research methods, digital strategy, and public policy in Washington, DC.</span></p>
<p><span>10/4/21, ABC6</span><span>: </span><span>Cohen was interviewed about his predictions for the 2024 election.</span></p>
<p></p>
<p><span>Link: <a href="https://abc6onyourside.com/news/nation-world/weighing-a-2024-run-trump-predicts-victory-over-crowded-gop-field"><span>https://abc6onyourside.com/news/nation-world/weighing-a-2024-run-trump-predicts-victory-over-crowded-gop-field</span></a></span></p>
<p></p>
<p><span>Link: <a href="https://abc6onyourside.com/news/nation-world/weighing-a-2024-run-trump-predicts-victory-over-crowded-gop-field"><span>https://abc6onyourside.com/news/nation-world/weighing-a-2024-run-trump-predicts-victory-over-crowded-gop-field</span></a></span></p>
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