Details

Profitable Customer Engagement


Profitable Customer Engagement



von: V. Kumar

CHF 37.92

Verlag: Sage Publications
Format: EPUB
Veröffentl.: 30.10.2013
ISBN/EAN: 9788132118312
Sprache: englisch
Anzahl Seiten: 340

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business settings. The book offers firms with definitions of the metrics within the CEV framework, and the ways to measure and maximize these metrics that can help in engaging customers profitably. The interrelationships between these metrics, i.e., how each metric impacts the other, are also explained in detail with real-life examples.

Diese Produkte könnten Sie auch interessieren:

Marketing humanístico
Marketing humanístico
von: Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz
PDF ebook
CHF 9.00